I wanted this video to reflect this and capture the character's plight which we can all relate to. In an interview about the video, the singer explained, "Flames is a song full of emotions and departure. It is directed by Frank Borin and Ivanna Borin with the concept and storyline from Zayn. The accompanying music video was premiered on January 30, 2020. The meaning of the ballad is, according to him, "a warning to a prospective love interest". He deemed his voice endowed with "an incredible power and range affecting a wide range of emotions". He went on to indicate that the song is not carried by a drop or a riff but by "Zayn's amazing vocal work". About its composition, he noted that it is not a pop song but "a blues-y song with some electronic elements", notably with R3hab's piano work. Your EDM's Mark Fabrick wrote that the song is "both powerful and emotional", seeing "R3hab venture even further into mainstream territory". He also added that the single "arrives by way of R3hab's own Cyb3rpvnk imprint". And effectively, according to him, "'Flames' falls into a similar vein", by the presence of "strong vocal from Zayn Malik". Cameron Sunkel of EDM.com called the number "a scorcher", "a hotly anticipated collaboration" and "a dark and foreboding track marks one of R3hab's biggest collaborations to date." Indeed, he noted that the Dutch DJ has released "high-energy dance hits since 2008" but presently, he has been "leaning into vocal-driven originals". She added, "lyrically, the song feels like a message from a heartbreaker - the kind that many of us wish we would've gotten before falling head-over-heels into a toxic relationship". Writing for MTV News, Jordyn Tilchen deemed the single "an electronic dance track". Mike Nied of Idolator called the song "a staggering anthem" endowed with "a powerful chorus where Zayn lets his voice soar", all this constituting "another solid addition to his ever-growing discography". Jason Brow of Hollywood Life wrote that the track "mixes together Zayn's smooth voice, a soulful piano melody, and an infectious beat". Writing for DJ Mag France, Switzerland and Belgium, Adrien Bertoni noted the anthem "a terribly effective piece", with "a dance-pop cocktail" formed by "Zayn's voice, catchy piano notes and a typical R3hab style beat". She remarked that R3hab and Jungleboi, by their music styles, form a dance-pop crossover. After the release, the same writer noted that the song is "part ballad, part electropop banger", endowed with a pre-chorus soulfully crooned by Zayn. Critical reception Ī few hours after the announcement, Kat Bein of Billboard called the cover of the song "a red-light" and "Asian-inspired cover-art". I couldn't be more proud of the result and look forward to sharing this amazing tune with the world". Cannot wait to play Flames, it is going to be banging, I have got a special version put up for that night." In a statement, he said, "I was working on the 'Flames' song for quite some time together with Jungleboi when we got the call from Zayn. Also this Friday I have a show playing in Hollywood Palladium, LA. A few days prior the release, R3hab complimented Zayn's vocals on Twitter and also said, "So excited about my record together with Zayn Malik and Jungleboi, Flames, coming out this Friday. Indeed, R3hab said, "We're going to drop it asap and we're going to drop a teaser very very soon." On 12 November, the Dutch DJ posted on his social media a short teaser showing the release date of the single. They added that they had to release a teaser very soon, then the song and its video in the next weeks. However, they did not specify a release date, just indicating that it is "coming soon". In parallel, R3hab posted the following message: "25,000 comments and we will release this asap". They were invited to pre-save the song on Spotify. ![]() In return, this announcement ignited some excitation from his fans. On 5 November 2019, Zayn posted the cover of the song on his social media with the single word "Flames", in all-capitals.
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